Kimberly-Clark’s Poise brand has recently announced the launch of new Poise pads in Australia. The upgrades pads feature 80% more absorbency than leading daytime period pads that have been upgraded to feature improved AbsorbLoc protection, discretion and comfort.

One in three Australian women dealing with light bladder leakage and mild incontinence are entering the ‘light end’ products market from feminine care liners and pads. However, there is an evident barrier in consumers trading up to incontinence pads because of the perception that these products are thick and bulky.

The new Poise AbsorbLoc pads are 10% thinner, feature a softer outer covering and are designed to be even more efficient of fluid intake to help women take control of those little leaks and make LBL easier to manage every day.